The 1960's Camel cigarettes commercial targeted audience members who
were hesitant about smoking. The commercial grabbed the audience's attention
when it stated "More doctors smoke Camels than any other cigarette".
This statement gave viewers relief when they discovered that numerous doctors
approved of Camel cigarettes. The commercial also gave smokers during this time
the validation to continue to smoke.
"The Real
Cost" commercial directed their focus on teen viewers. Their goal of the
ad is to prevent young adults from smoking by providing the negative effects of
cigarettes. The creators of the commercial employed a young actor that teens
can relate to. They also utilized scary black creatures to give teens a visual
representation of the multitude of toxic chemicals in cigarettes. This ad
spreads awareness and helps minimize the amount of young adults that
experiment with smoking.
-Jena Baguyos
I agree with your interpretation of the audience, however, in the contemporary advertisement I think that in addition to young adults, i think it applies to older generations too. It's never to late to stop smoking, although the earlier the better.
ReplyDeleteYou break down the techniques companies use in their adverts quite well. They use a whole lot of pathos to invoke various emotions in the target audience. The audiences often fall victim to these emotional appeals. I agree with your point that the "Real Cost" advert is specifically geared towards young adults. It is to discourage young people to smoke. The tobacco industry relies on people of legal age to make the purchases and keep the industry alive. Therefore, the newer advert is targeted specifically to young adults.
ReplyDelete-Brendan Xu
I was thinking the same exact thing that Gina was! I definitely think the audience for the contemporary one targets young adults, but I also think its meant for older generations as well. This is because I see more older people smoking lately than I do younger ones. So maybe the target audience was younger adults but I think it should have also targeted older ones as well.
ReplyDelete-Lucia Tarantino