The Audience: 60s Camel Smoking Commercial

In comparison to the other smoking commercial in the 1960s, Camel really maintained a primitive audience, utilizing only one type of community in their ads. In terms of the time, this commercial was pretty diverse in that it reached out to women and obviously acknowledged a woman’s right to smoke as she pleased, or possibly ignored that idea and emphasized the idea of accumulating sales. In this specific example, there were no other forms of minority representation other than women. This distinction makes an interesting point in the advancement of women’s right, but also does not seem to identify racial progression too well. Outside of this specific ad, Camel did cover their bases well with advertisements featuring women solely and African Americans in addition to white males. Directly stemming from our text, the Camel extended its reach over an audience that trusted the opinions and ideas of doctors during that time. While it may not seem very obvious, there were and are many people who do not trust doctors, therefore making such an argument that appeals to trust in doctors does exclude a specific, not necessarily large, portion of Camel’s audience.