According to LiteraryDevices.net the definition of logos is, "A literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic." This contemporary commercial is great because it uses a window of exactly one minute to try and get across a powerful message of the harms of smoking. Although this may seem like a commercial mostly driven by emotion there are many subtle instances of logos. In the first few seconds of the video we see a teenage boy leave the house. The fact that a teenage boy was placed as the main character is an act of logos. This helps the audience deduct that young people are the main audience of this rhetorical piece. The climax of the video at about 50 seconds shows the boy finally ingesting all the monsters and creatures that were approaching and a voice says, "Every time you smoke, there's a toxic mix of over 7,000 chemicals coming for you. That's the real cost." This shows how the action was all building up to the logos which is the statistic of 7000 chemicals entering your body. This helps explain the previous events and strengthens the argument of abstaining from cigarettes.
-Mihrete Samuel
-Mihrete Samuel
I think that the entire commercial its based on a logical comparison. The commercial essentially creates an environment in which this boy is about to be attacked by monsters and a forest fire. Instead of all these things attacking him, he ingests them through his cigarette puff--which is almost more horrifying to me. This allows the audience to make a logical argument that ingesting the toxins of a cigarette is like allowing your body to consume scary/horrible creatures.
ReplyDelete-Lucia Tarantino
The Real Cost features alot of their commercials with clear, affirming statistics about the dangers of smoking. This commercial definitely would appeal to logos as you've mentioned.
ReplyDelete